Healthcare Marketing

Healthcare Relationship Marketing: Strategy, Design and Measurement  eBooks & eLearning

Posted by DZ123 at Jan. 11, 2017
Healthcare Relationship Marketing: Strategy, Design and Measurement

Ira J. Haimowitz, "Healthcare Relationship Marketing: Strategy, Design and Measurement"
English | 2011 | ISBN: 0566092174 | PDF | pages: 260 | 7.4 mb

Marketing Health Services, Second Edition (repost)  eBooks & eLearning

Posted by libr at Nov. 28, 2015
Marketing Health Services, Second Edition (repost)

Richard K. Thomas, "Marketing Health Services, Second Edition"
English | 2009 | ISBN: 156793336X | 495 pages | PDF | 2,2 MB

Marketing Health Services by Richard K. Thomas [Repost]  eBooks & eLearning

Posted by tanas.olesya at Oct. 7, 2014
Marketing Health Services by Richard K. Thomas [Repost]

Marketing Health Services by Richard K. Thomas
Health Administration Pr; 1 edition | January 2004 | English | ISBN: 1567932347 | 486 pages | PDF | 3 MB

Although it took the concept of marketing decades to take hold in the healthcare industry, it has become an integral part of a healthcare organization's success in recent years. Public relations, advertising, and marketing departments have staff, budgets, and the responsibility of contributing to the bottom line, just like any other department. Marketing Healthcare Services is the first, comprehensive textbook on healthcare marketing to publish in years. This practical text covers everything from understanding healthcare markets to marketing techniques to supporting the marketing effort.

Marketing Health Services, Second Edition (repost)  eBooks & eLearning

Posted by interes at Feb. 28, 2013
Marketing Health Services, Second Edition (repost)

Richard K. Thomas, "Marketing Health Services, Second Edition"
2009 | ISBN: 156793336X | 495 pages | PDF | 2,2 MB

Healthcare marketing has not only come of age; it has also risen to a new level of prominence. Increased competition has driven healthcare prers to better understand the market in which they operate, their customers, and their customers motivations. Marketing is now a recognized and established function in many healthcare organizations. This book introduces healthcare leaders to the concepts they need to understand to plan and launch an effective marketing initiative.

Richard K. Thomas, "Marketing Health Services"  eBooks & eLearning

Posted by lenami at Dec. 24, 2011
Richard K. Thomas, "Marketing Health Services"

Richard K. Thomas, "Marketing Health Services"
Publisher: Health Administration | ISBN: 1567932347 | edition 2004 | PDF | 486 pages | 3,4 mb

Although it took the concept of marketing decades to take hold in the healthcare industry, it has become an integral part of a healthcare organization's success in recent years. Public relations, advertising, and marketing departments have staff, budgets, and the responsibility of contributing to the bottom line, just like any other department. Marketing Healthcare Services is the first, comprehensive textbook on healthcare marketing to publish in years. This practical text covers everything from understanding healthcare markets to marketing techniques to supporting the marketing effort.

Marketing Health Services, Second Edition  eBooks & eLearning

Posted by tot167 at June 9, 2010
Marketing Health Services, Second Edition

Richard K. Thomas, "Marketing Health Services, Second Edition"
Health Administration | 2009 | ISBN: 156793336X | 495 pages | PDF | 1,8 MB

Healthcare and Big Data: Digital Specters and Phantom Objects [repost]  eBooks & eLearning

Posted by naag at Feb. 18, 2017
Healthcare and Big Data: Digital Specters and Phantom Objects [repost]

Healthcare and Big Data: Digital Specters and Phantom Objects by Mary Ebeling
English | 2016 | ISBN: 1137502207 | 170 pages | PDF | 2,6 MB

The Big Book of Marketing (repost)  eBooks & eLearning

Posted by interes at Jan. 12, 2017
The Big Book of Marketing (repost)

The Big Book of Marketing by Anthony G. Bennett
English | 2009 | ISBN: 0071621253 | 400 pages | PDF | 3,8 MB

Marketing Performance: How Marketers Drive Profitable Growth  eBooks & eLearning

Posted by Grev27 at Dec. 3, 2016
Marketing Performance: How Marketers Drive Profitable Growth

Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, "Marketing Performance: How Marketers Drive Profitable Growth"
English | ISBN: 1119278333 | 2016 | EPUB | 200 pages | 2,1 MB
Marketing Audit Handbook: Tools, Techniques and Checklists to Exploit Your Marketing Resources (repost)

Marketing Audit Handbook: Tools, Techniques and Checklists to Exploit Your Marketing Resources by Aubrey Wilson
English | 15 Apr 2002 | ISBN: 0749437359 | 466 Pages | PDF | 2 MB

This title offers practical assistance to marketing and sales departments. Aubrey Wilson seeks to guide the reader out of long-term, formal strategies and jargon into a more straightforward analysis of how to get the most from the marketing audit.