Marketing Communications

Advertising Confluence: Transitioning Marketing Communications into Social Movements

A. Arora, S. Bacouël-Jentjens, "Advertising Confluence: Transitioning Marketing Communications into Social Movements"
English | 2014 | ISBN: 1137492244 | PDF | pages: 139 | 1.0 mb
Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times

Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times By Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
English | PDF | 2017 | 98 Pages | ISBN : 331958782X | 2 MB

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future.

Lynda - Marketing Communications  eBooks & eLearning

Posted by U.N.Owen at June 5, 2017
Lynda - Marketing Communications

Lynda - Marketing Communications
Size: 686 MB | Duration: 1h 40m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English

In today's media landscape, consumers decide how and when they want to receive information.

Advertising and Promotion: An Integrated Marketing Communications Perspective  eBooks & eLearning

Posted by AlenMiler at March 10, 2017
Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective by George E Belch
English | 20 Feb. 2017 | ISBN: 1259548147 | 897 Pages | PDF | 428.65 MB

Essentials of Marketing Communications  eBooks & eLearning

Posted by hill0 at Feb. 24, 2017
Essentials of Marketing Communications

Essentials of Marketing Communications by Prof Jim Blythe
English | 15 Dec. 2005 | ISBN: 027370205X | 352 Pages | PDF | 18.49 MB

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications
Advertising and Promotion: An Integrated Marketing Communications Perspective, 6th Edition (repost)

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6th Edition by George E. Belch, Michael A. Belch
English | 2003 | ISBN: 0072536764 | Pages: 871 | PDF | 7 MB
Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising by Daniel Rowles
English | 3 Feb. 2017 | ISBN: 0749479795 | 265 Pages | PDF (conv) | 3.96 MB

Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time.

A Practical Guide to Integrated Marketing Communications  eBooks & eLearning

Posted by lengen at Nov. 16, 2016
A Practical Guide to Integrated Marketing Communications

A Practical Guide to Integrated Marketing Communications
English | November 1995 | ISBN: 0749415207 | 156 Pages | PDF | 1 MB

The successful integration of all aspects of marketing communications around one core positioning for a company or brand is vital if busy marketers are to gain maximum impact and effectiveness from a given budget. This text shows how to define key audiences and messages, and develop a strategy that will increase marketing impact.

Strategic Integrated Marketing Communications [Repost]  eBooks & eLearning

Posted by tanas.olesya at Oct. 17, 2016
Strategic Integrated Marketing Communications [Repost]

Strategic Integrated Marketing Communications by Larry Percy
English | 25 Apr. 2008 | ISBN: 0750679808 | 322 Pages | PDF | 5 MB

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective.
Marketing Communications: Integrating Offline and Online with Social Media, Fifth Edition

Marketing Communications: Integrating Offline and Online with Social Media, Fifth Edition by P. R. Smith and Ze Zook
English | 2011 | ISBN: 0749461934 | 512 pages | EPUB + MOBI | 3,6 + 4,6 MB