Marketing Communications

Marketing Communications, 7th Edition  eBooks & eLearning

Posted by Underaglassmoon at Jan. 19, 2018
Marketing Communications, 7th Edition

Marketing Communications, 7th Edition: Discovery, Creation and Conversations
Pearson | English | 2016 | ISBN-10: 1292092610 | 760 pages | PDF | 22.36 mb

By Chris Fill (Author), Sarah Turnbull (Author)

Integrated Advertising, Promotion, and Marketing Communications, Global Edition  eBooks & eLearning

Posted by Underaglassmoon at Jan. 5, 2018
Integrated Advertising, Promotion, and Marketing Communications, Global Edition

Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Pearson | English | 2018 | ISBN-10: 1292222697 | 509 pages | PDF | 59.94 mb

by Kenneth E. Clow (Author), Donald E. Baack (Author)

Marketing Communications [Repost]  eBooks & eLearning

Posted by tanas.olesya at Dec. 1, 2017
Marketing Communications [Repost]

Marketing Communications: A European Perspective by Prof Patrick De Pelsmacker
English | 25 Mar. 2010 | ISBN: 0273721380 | 688 Pages | PDF | 15 MB

Marketing Communications: A European Perspective provides an extensive overview of the key techniques and applications of marketing within a European context.

Simply Marketing Communications  eBooks & eLearning

Posted by tanas.olesya at Jan. 10, 2018
Simply Marketing Communications

Simply Marketing Communications by Chris Fill
English | 13 July 2006 | ISBN: 0273704052 | 440 Pages | PDF | 30 MB

Simply Marketing Communications offers a concise overview of the principles and practices of this dynamic and exciting subject.

Marketing Communications: A European Perspective  eBooks & eLearning

Posted by AlenMiler at Jan. 3, 2018
Marketing Communications: A European Perspective

Marketing Communications: A European Perspective by Prof Patrick De Pelsmacker
English | 16 Aug. 2017 | ISBN: 129213576X | 648 Pages | PDF | 21.51 MB
Advertising Confluence: Transitioning Marketing Communications into Social Movements

A. Arora, S. Bacouël-Jentjens, "Advertising Confluence: Transitioning Marketing Communications into Social Movements"
English | 2014 | ISBN: 1137492244 | PDF | pages: 139 | 1.0 mb
Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times

Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times By Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
English | PDF | 2017 | 98 Pages | ISBN : 331958782X | 2 MB

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future.

Lynda - Marketing Communications  eBooks & eLearning

Posted by U.N.Owen at June 5, 2017
Lynda - Marketing Communications

Lynda - Marketing Communications
Size: 686 MB | Duration: 1h 40m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English

In today's media landscape, consumers decide how and when they want to receive information.

Advertising and Promotion: An Integrated Marketing Communications Perspective  eBooks & eLearning

Posted by AlenMiler at March 10, 2017
Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective by George E Belch
English | 20 Feb. 2017 | ISBN: 1259548147 | 897 Pages | PDF | 428.65 MB

Essentials of Marketing Communications  eBooks & eLearning

Posted by hill0 at Feb. 24, 2017
Essentials of Marketing Communications

Essentials of Marketing Communications by Prof Jim Blythe
English | 15 Dec. 2005 | ISBN: 027370205X | 352 Pages | PDF | 18.49 MB

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications