David S. Cohen - Inside the Box: Leading With Corporate Values to Drive Sustained Business Success
2006-09 | ISBN: 0470838329 | PDF | 313 pages | 1 MB
How to turn company values into competitive advantage
We are inclined, for whatever reason, to treat values like works of art. We view them as nice to hang on the wall, and beautiful to look at, but we don’t act as though they truly mean much to us in the real world. In fact, the opposite is true. The best organizations understand their values, articulate them clearly, and hold them higher than any short-term concerns or short-cut methods. This does not put these companies at a competitive disadvantage. It is the source of their competitive advantage.