Global Marketing

Global Marketing (9th Edition) (Global Edition)  eBooks & eLearning

Posted by ksveta6 at July 26, 2017
Global Marketing (9th Edition) (Global Edition)

Global Marketing (9th Edition) (Global Edition) by Warren J. Keegan, Mark C. Green
2016 | ISBN: 1292150769 | English | 627 pages | PDF | 118 MB

Global Marketing : Contemporary Theory, Practice, and Cases, Second Edition  eBooks & eLearning

Posted by readerXXI at July 1, 2017
Global Marketing : Contemporary Theory, Practice, and Cases, Second Edition

Global Marketing :
Contemporary Theory, Practice, and Cases, Second Edition

by Ilan Alon and Eugene Jaffe
English | 2017 | ISBN: 1138807885 | 726 Pages | PDF | 23 MB
Global Marketing: Foreign Entry, Local Marketing, and Global Management [Repost]

Global Marketing: Foreign Entry, Local Marketing, and Global Management by Johny K. Johansson
English | 1 Dec. 2008 | ISBN: 0073381012 | 672 Pages | PDF | 13.12 MB

Johansson’s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry,

Global Marketing Management, 7th Edition  eBooks & eLearning

Posted by AlenMiler at Feb. 16, 2017
Global Marketing Management, 7th Edition

Global Marketing Management, 7th Edition by Masaaki (Mike) Kotabe
English | 2016 | ISBN: 1119298849 | 700 Pages | PDF (True) | 12.31 MB

The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.

Business Without Borders: A Strategic Guide to Global Marketing (Repost)  eBooks & eLearning

Posted by leonardo78 at Oct. 23, 2016
Business Without Borders: A Strategic Guide to Global Marketing (Repost)

Business Without Borders: A Strategic Guide to Global Marketing by Donald A. DePalma
Publisher: Wiley | 2002 | ISBN: 0471204692 | 288 pages | PDF | 2,7 MB

Before the Web, only giants such as Ford, McDonald’s, Volkswagen, and Sony had the resources and infrastructure to serve and market to a global community.

Global Marketing Strategy: An Executive Digest  eBooks & eLearning

Posted by AlenMiler at June 24, 2016
Global Marketing Strategy: An Executive Digest

Global Marketing Strategy: An Executive Digest (Management for Professionals) by Bodo B. Schlegelmilch
English | 20 Mar. 2016 | ISBN: 3319262777 | 280 Pages | PDF (True) | 4.72 MB

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs.

Global Marketing (7th edition) (Repost)  eBooks & eLearning

Posted by bookwyrm at June 19, 2016
Global Marketing (7th edition) (Repost)

Global Marketing (7th edition) By Warren J. Keegan, Mark Green
2013 | 592 Pages | ISBN: 0132719150 | PDF | 20 MB

Global Marketing: Practical Insights and International Analysis  eBooks & eLearning

Posted by AlenMiler at Feb. 22, 2016
Global Marketing: Practical Insights and International Analysis

Global Marketing: Practical Insights and International Analysis by Carlyle Farrell
English | Oct. 7, 2015 | ISBN: 1446252647, 1446252639 | 360 Pages | AZW3/MOBI/EPUB/PDF (conv) | 41.49 MB

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America.

Global Marketing: A Decision-Oriented Approach (4th Edition) (repost)  eBooks & eLearning

Posted by interes at Sept. 4, 2015
Global Marketing: A Decision-Oriented Approach (4th Edition) (repost)

Global Marketing: A Decision-Oriented Approach (4th Edition) by Svend Hollensen
English | ISBN: 0273706780 | 2007 | PDF | 752 pages | 15,7 mb

Beyond Hofstede: Culture Frameworks for Global Marketing and Management  eBooks & eLearning

Posted by alt_f4 at Sept. 3, 2015
Beyond Hofstede: Culture Frameworks for Global Marketing and Management

Beyond Hofstede: Culture Frameworks for Global Marketing and Management by Cheryl Nakata
English | Aug. 15, 2009 | ISBN: 023020239X | 304 Pages | PDF | 1 MB

Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevance in light of culture’s increasing complexity due to globalization has been questioned. In this book, alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.