Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can you spot a fake review on Yelp?
When memoirist and head writer for The A.V. Club Nathan Rabin first set out to write about obsessed music fans, he had no idea the journey would take him to the deepest recesses of both the pop culture universe and his own mind. For two very curious years, Rabin, who Mindy Kaling called “smart and funny” in The New Yorker, hit the road with two of music’s most well-established fanbases: Phish’s hippie fans and Insane Clown Posse’s notorious “Juggalos.” Musically or style-wise, these two groups could not be more different from each other, and Rabin, admittedly, was a cynic about both bands.