Where Customers Yachts

Fred Schwed's Where are the Customers' Yachts?: A modern-day interpretation of an investment classic

Fred Schwed's Where are the Customers' Yachts?: A modern-day interpretation of an investment classic by Leo Gough
English | August 23, 2010 | ISBN: 190682133X | EPUB | 118 pages | 0.6 MB

Where Are the Customers' Yachts?: or A Good Hard Look at Wall Street  eBooks & eLearning

Posted by FenixN at Sept. 6, 2015
Where Are the Customers' Yachts?: or A Good Hard Look at Wall Street

Where Are the Customers' Yachts?: or A Good Hard Look at Wall Street
Audio CDs in MP3 / English: MP3, 32 kb/s (1 ch) | Duration: 04:03:29 | ISBN-10: 1501277413 | 2015 | 55 MB
Genre: Business, Job, Economics and finances

Humorous and entertaining, this audiobook exposes the folly and hypocrisy of Wall Street. The title refers to a story about a visitor to New York who admired the yachts of the bankers and brokers. Naively, he asked where all the customers’ yachts were. Of course, none of the customers could afford yachts, even though they dutifully followed the advice of their bankers and brokers.

Where Are the Customers' Yachts? or A Good Hard Look at Wall Street (Audiobook)  eBooks & eLearning

Posted by interes at Nov. 13, 2012
Where Are the Customers' Yachts? or A Good Hard Look at Wall Street (Audiobook)

Where Are the Customers' Yachts? or A Good Hard Look at Wall Street (Audiobook) By Fred Schwed Jr.
English | 1995 | ISBN: 0471119784 | MP3 | 55 MB

Humorous and entertaining, this book exposes the folly and hypocrisy of Wall Street. The title refers to a story about a visitor to New York who admired the yachts of the bankers and brokers. Naively, he asked where all the customers' yachts were? Of course, none of the customers could afford yachts, even though they dutifully followed the advice of their bankers and brokers. Full of wise contrarian advice and offering a true look at the world of investing, in which brokers get rich while their customers go broke, this book continues to open the eyes of investors to the reality of Wall Street.
Pre-Commerce: How Companies and Customers are Transforming Business Together (repost)

Bob Pearson, "Pre-Commerce: How Companies and Customers are Transforming Business Together"
English | 2011 | ISBN: 0470928441 | PDF | 320 pages | 1,6 MB

Ideas for leaders to engage directly with customers to shape their brand and marketplace success
Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction.
Pre-Commerce: How Companies and Customers are Transforming Business Together (repost)

Bob Pearson, "Pre-Commerce: How Companies and Customers are Transforming Business Together"
English | 2011 | ISBN: 0470928441 | PDF | 320 pages | 1,6 MB

Ideas for leaders to engage directly with customers to shape their brand and marketplace success
Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others.
Pre-Commerce: How Companies and Customers are Transforming Business Together (repost)

Bob Pearson, "Pre-Commerce: How Companies and Customers are Transforming Business Together"
J..sey-B.ss | 2011 | ISBN: 0470928441 | PDF | 320 pages | 1,6 MB

Managing the Customer Experience: Turning customers into advocates  eBooks & eLearning

Posted by tot167 at March 1, 2009
Managing the Customer Experience: Turning customers into advocates

Shaun Smith, Joe Wheeler, "Managing the Customer Experience: Turning customers into advocates"
FT Press | 2002-11-08 | ISBN: 0273661957 | 272 pages | PDF | 1,1 MB
How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers (repost)

How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers by Kelly McDonald
English | ISBN 10: 0470879009 | 2011 | MOBI | 218 pages | 2,4 MB
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers... (repost)

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by Ann Handley
English | ISBN 10: 0470648287 | 2010 | PDF | 282 pages | 2,4 MB
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

Jagmohan Raju, Z. John Zhang, "Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability"
ISBN: 013149418X | 2010 | EPUB | 224 pages | 321 KB