Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First By Michael Tasner
2010 | 256 Pages | ISBN: 013708109X | PDF | 3,2 MB
This is the complete, practical, no-fluff desk reference to next generation online and mobile marketing. Drawing on his extensive experience helping companies of all sizes successfully utilize the web, mobile marketing, and social media, Michael Tasner helps marketers, entrepreneurs and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Tasner distills all of today’s new options into the key trends that offer the greatest opportunities for today’s marketers. Coverage includes: Identifying the new marketing technologies that are most likely to drive value — and avoiding those that won’t. Capitalizing on today’s fastest-growing online marketing trend.