Brent Chaters, "Mastering Search Analytics: Measuring SEO, SEM and Site Search"
English | 2011-11-01 | ISBN: 1449302653 | 402 pages | PDF | 23,8 MB
Improve your search marketing strategy. With this comprehensive guide, you learn what data to collect, how to analyze it, and how to act upon it to make data-driven decisions. Learn how to develop everything from an executive level dashboard and ROI measurement to a deep analysis of a specific term or word to see how it can improve your overall ranking.