Marketing Principles

 International Direct Marketing: Principles, Best Practices, Marketing Facts by Manfred Krafft [Repost]

International Direct Marketing: Principles, Best Practices, Marketing Facts by Manfred Krafft
English | Dec 6, 2007 | ISBN: 3540396314 | 315 Pages | PDF | 19 MB

Direct marketing is a fast-growing and dominant domestic marketing instrument in many countries. Direct marketing follows the path of the rapid advances of globalization: international direct marketing (IDM) is already a multi-billion dollar business and an attractive instrument for foreign market entry and international customer communication.
Manfred Krafft, Jürgen Hesse, International Direct Marketing: Principles, Best Practices, Marketing Facts (Repost)

Manfred Krafft, Jürgen Hesse, International Direct Marketing: Principles, Best Practices, Marketing Facts
ISBN: 3540396314 | edition 2007 | PDF | 315 pages | 19 mb

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines.
International Direct Marketing: Principles, Best Practices, Marketing Facts (Repost)

International Direct Marketing: Principles, Best Practices, Marketing Facts
Publisher: Springer | ISBN: 3540396314 | edition 2007 | PDF | 315 pages | 16,5 mb

Direct marketing is a fast-growing and dominant domestic marketing instrument in many countries. Direct marketing follows the path of the rapid advances of globalization: international direct marketing (IDM) is already a multi-billion dollar business and an attractive instrument for foreign market entry and international customer communication.
This book is the first to focus exclusively on IDM, combining state-of-the-art knowledge, best practice and unique data: The first part is a comprehensive, well-structured review, covering relevant sources ranging from academic journals to practitioner magazines. The second part consists of best practice examples of various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries in North America, Europe and Asia. The book provides the reader with a comprehensive and easy-to-understand guide to international direct marketing.

Coastal Learning System - Marketing [26 CDs (WMV)]  Video

Posted by nothan at Jan. 28, 2010
Coastal Learning System - Marketing [26 CDs (WMV)]

Coastal Learning System - Marketing [26 CDs (WMV)]
Coastal Learning System | ISBN: N/a | 2005 | WMV | 2768 Mb

Marketing introduces students to the fundamentals of contemporary marketing by providing both the theoretical and the practical aspects of modern marketing management. Basic marketing principles, including product strategy, promotion, pricing, and distribution, and their interrelationships are introduced in twenty-six 30-minute video lessons. The lessons explore successfully applied marketing concepts and principles featuring companies such as Walt Disney Corporation, Mitsubishi Motors, Robert Mondavi Winery, Famous Amos Chocolate Chip Cookie Company, Apple Computer, and Atlantic Richfield Company (ARCO). Understanding marketing and its relationship to contemporary society is increasingly important to everyone. Marketing is designed to provide a solid foundation on which to build that understanding.

Marketing in Travel and Tourism, Fourth Edition  

Posted by libr at Jan. 15, 2014
Marketing in Travel and Tourism, Fourth Edition

Marketing in Travel and Tourism, Fourth Edition by Victor T.C. Middleton, Alan Fyall, Mike Morgan, Ashok Ranchhod
English | 2009 | ISBN: 0750686936 | 528 pages | PDF | 18,6 MB

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.

The Law of Marketing (repost)  

Posted by libr at Jan. 11, 2014
The Law of Marketing (repost)

Lynda J. Oswald, "The Law of Marketing"
English | 2010 | ISBN: 1439079242 | 448 pages | PDF | 3,6 MB

Experienced marketing managers know that the law affects marketing activities in a variety of ways. Lynda Oswald's THE LAW OF MARKETING traces a product's life cycle - from development to distribution to promotion to sale - and addresses the particular marketing principles and legal issues associated with each stage.
Building a Buzz: Libraries and Word-of-mouth Marketing (repost)

Building a Buzz: Libraries and Word-of-mouth Marketing by Peggy Barber and Linda Wallace
English | 2009-11-13 | ISBN: 0838910114 | 112 pages | PDF | 2 MB

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community with: a strategy that works for you, WOMM must-haves, tips to effectively deliver your message, and best practices and insightful reviews. Renown for their creativity, Barber and Wallace bring you WOMM ideas that will help you turn your existing library patrons into a major marketing force.

The Law of Marketing (repost)  

Posted by interes at Oct. 21, 2012
The Law of Marketing (repost)

Lynda J. Oswald, "The Law of Marketing"
English | 2010 | ISBN: 1439079242 | 448 pages | PDF | 3,6 MB

Experienced marketing managers know that the law affects marketing activities in a variety of ways. Lynda Oswald's THE LAW OF MARKETING traces a product's life cycle - from development to distribution to promotion to sale - and addresses the particular marketing principles and legal issues associated with each stage. Current business examples stress the relevance of these concepts to the everyday business world while legal cases are included to spark discussion and encourage critical thinking. THE LAW OF MARKETING is designed help you become a successful manger who knows how to avoid legal problems and make informed decisions.

Building a Buzz: Libraries and Word-of-mouth Marketing  eBooks & eLearning

Posted by hubertde at June 18, 2010
Building a Buzz: Libraries and Word-of-mouth Marketing

Building a Buzz: Libraries and Word-of-mouth Marketing
Amer Library Assn Editions | 2009-11-13 | ISBN: 0838910114 | 112 pages | PDF | 2 MB

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community with: a strategy that works for you, WOMM must-haves, tips to effectively deliver your message, and best practices and insightful reviews. Renown for their creativity, Barber and Wallace bring you WOMM ideas that will help you turn your existing library patrons into a major marketing force.

Principles of Marketing by Philip Kotler  

Posted by tanas.olesya at Oct. 18, 2015
Principles of Marketing by Philip Kotler

Principles of Marketing by Philip Kotler
English | 21 Mar. 2013 | ISBN: 0273786997 | 716 Pages | PDF | 39 MB

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives.