Simple Heuristics That Make Us Smart by Peter M. Todd
English | Sep 2000 | ISBN: 0195143817 | 416 Pages | PDF | 22 MB
Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion of rationality, and this book provides it. It is about fast and frugal heuristics–simple rules for making decisions when time is pressing and deep thought an unaffordable luxury.