Healthcare Marketing

Healthcare Relationship Marketing: Strategy, Design and Measurement  eBooks & eLearning

Posted by DZ123 at Jan. 11, 2017
Healthcare Relationship Marketing: Strategy, Design and Measurement

Ira J. Haimowitz, "Healthcare Relationship Marketing: Strategy, Design and Measurement"
English | 2011 | ISBN: 0566092174 | PDF | pages: 260 | 7.4 mb

Marketing Health Services, Second Edition (repost)  eBooks & eLearning

Posted by libr at Nov. 28, 2015
Marketing Health Services, Second Edition (repost)

Richard K. Thomas, "Marketing Health Services, Second Edition"
English | 2009 | ISBN: 156793336X | 495 pages | PDF | 2,2 MB

Marketing Health Services by Richard K. Thomas [Repost]  eBooks & eLearning

Posted by tanas.olesya at Oct. 7, 2014
Marketing Health Services by Richard K. Thomas [Repost]

Marketing Health Services by Richard K. Thomas
Health Administration Pr; 1 edition | January 2004 | English | ISBN: 1567932347 | 486 pages | PDF | 3 MB

Although it took the concept of marketing decades to take hold in the healthcare industry, it has become an integral part of a healthcare organization's success in recent years. Public relations, advertising, and marketing departments have staff, budgets, and the responsibility of contributing to the bottom line, just like any other department. Marketing Healthcare Services is the first, comprehensive textbook on healthcare marketing to publish in years. This practical text covers everything from understanding healthcare markets to marketing techniques to supporting the marketing effort.

Marketing Health Services, Second Edition (repost)  eBooks & eLearning

Posted by interes at Feb. 28, 2013
Marketing Health Services, Second Edition (repost)

Richard K. Thomas, "Marketing Health Services, Second Edition"
2009 | ISBN: 156793336X | 495 pages | PDF | 2,2 MB

Healthcare marketing has not only come of age; it has also risen to a new level of prominence. Increased competition has driven healthcare prers to better understand the market in which they operate, their customers, and their customers motivations. Marketing is now a recognized and established function in many healthcare organizations. This book introduces healthcare leaders to the concepts they need to understand to plan and launch an effective marketing initiative.

Richard K. Thomas, "Marketing Health Services"  eBooks & eLearning

Posted by lenami at Dec. 24, 2011
Richard K. Thomas, "Marketing Health Services"

Richard K. Thomas, "Marketing Health Services"
Publisher: Health Administration | ISBN: 1567932347 | edition 2004 | PDF | 486 pages | 3,4 mb

Although it took the concept of marketing decades to take hold in the healthcare industry, it has become an integral part of a healthcare organization's success in recent years. Public relations, advertising, and marketing departments have staff, budgets, and the responsibility of contributing to the bottom line, just like any other department. Marketing Healthcare Services is the first, comprehensive textbook on healthcare marketing to publish in years. This practical text covers everything from understanding healthcare markets to marketing techniques to supporting the marketing effort.

Marketing Health Services, Second Edition  eBooks & eLearning

Posted by tot167 at June 9, 2010
Marketing Health Services, Second Edition

Richard K. Thomas, "Marketing Health Services, Second Edition"
Health Administration | 2009 | ISBN: 156793336X | 495 pages | PDF | 1,8 MB

The Big Book of Marketing (repost)  eBooks & eLearning

Posted by interes at Jan. 12, 2017
The Big Book of Marketing (repost)

The Big Book of Marketing by Anthony G. Bennett
English | 2009 | ISBN: 0071621253 | 400 pages | PDF | 3,8 MB

Rocking the Ages: The Yankelovich Report on Generational Marketing  eBooks & eLearning

Posted by free4magazines at Aug. 18, 2015
Rocking the Ages: The Yankelovich Report on Generational Marketing

Rocking the Ages: The Yankelovich Report on Generational Marketing
Language: English | EPUB | ISBN-10: 0887309003 | 1998 | 338 pages | 2 MB

For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, but predict where the market will be in the future.

Healthcare Biotechnology: A Practical Guide  eBooks & eLearning

Posted by sasha82 at July 22, 2015
Healthcare Biotechnology: A Practical Guide

Healthcare Biotechnology: A Practical Guide by Dimitris Dogramatzis
2011 | ISBN: 1439847460 | English | 689 pages | PDF | 51 MB

The Book of Pharmaceutical & Healthcare Lists  eBooks & eLearning

Posted by AlenMiler at June 18, 2015
The Book of Pharmaceutical & Healthcare Lists

The Book of Pharmaceutical & Healthcare Lists by Albert Wertheimer
English | June 9, 2015 | ASIN: B00ZD278SW | 569 Pages | EPUB/AZW3/PDF (conv) | 3.79 MB

Information is the life blood of the pharmaceutical industry. Companies rely heavily on massive volumes of data to demonstrate the safety and efficacy of medicines submitted for registration…