Destination Management

Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites: Volume 4 (repost)

Arch G. Woodside, "Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites: Volume 4"
2010 | ISBN: 184950900X | PDF | 184 pages | 1 MB

This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics - field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists.
Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites: Volume 4 (repost)

Arch G. Woodside, "Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites: Volume 4"
English | 2010 | ISBN: 184950900X | PDF | 184 pages | 1 MB

This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics - field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists.

Introducing Management: A Practical Guide (repost)  eBooks & eLearning

Posted by libr at Dec. 10, 2016
Introducing Management: A Practical Guide (repost)

Introducing Management: A Practical Guide by David Price and Alison Pric
English | 2012 | ISBN: 1848314019 | 224 pages | PDF | 1 MB

Luxury Fashion Retail Management (Springer Series in Fashion Business)  eBooks & eLearning

Posted by hill0 at Dec. 10, 2016
Luxury Fashion Retail Management (Springer Series in Fashion Business)

Luxury Fashion Retail Management (Springer Series in Fashion Business) by Tsan-Ming Choi
English | 26 Nov. 2016 | ISBN: 9811029741 | 212 Pages | PDF | 3.9 MB

Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics.

Introduction to Marine Cargo Management, 2 edition (repost)  eBooks & eLearning

Posted by libr at Dec. 10, 2016
Introduction to Marine Cargo Management, 2 edition (repost)

Introduction to Marine Cargo Management, 2 edition (Lloyd's Practical Shipping Guides) by Mark Rowbotham
English | 2014 | ISBN: 0415732417 | 440 pages | PDF | 2 MB

Risk Management for Islamic Banks (repost)  eBooks & eLearning

Posted by libr at Dec. 10, 2016
Risk Management for Islamic Banks (repost)

Risk Management for Islamic Banks (Edinburgh Guides to Islamic Finance) by Rania Abdelfattah Salem
English | 2013 | ISBN: 0748670076 | 232 pages | PDF | 1 MB

Sustainable Water Management in Smallholder Farming  eBooks & eLearning

Posted by roxul at Dec. 10, 2016
Sustainable Water Management in Smallholder Farming

Sara Finley, "Sustainable Water Management in Smallholder Farming"
English | ISBN: 1780646860, 1780646879 | 2016 | 200 pages | PDF | 12 MB
Primary Immunodeficiency Diseases: Definition, Diagnosis, and Management, 2nd edition

Nima Rezaei and Asghar Aghamohammadi, "Primary Immunodeficiency Diseases: Definition, Diagnosis, and Management, 2nd edition"
English | ISBN: 3662529076 | 2017 | 582 pages | PDF | 15 MB

Graph Polynomials (21st Century Business Management)  eBooks & eLearning

Posted by hill0 at Dec. 10, 2016
Graph Polynomials (21st Century Business Management)

Graph Polynomials (21st Century Business Management) by Yongtang Shi
English | 28 Dec. 2016 | ISBN: 1498755909 | 256 Pages | PDF | 7.16 MB

This book covers both theoretical and practical results for graph polynomials. Graph polynomials have been developed for measuring combinatorial graph invariants and for characterizing graphs. Various problems in pure and applied graph theory or discrete mathematics can be treated and solved efficiently by using graph polynomials. Graph polynomials have been proven useful areas such as discrete mathematics, engineering, information sciences, mathematical chemistry and related disciplines.

Project Management Maturity Model, Third Edition (Repost)  eBooks & eLearning

Posted by DZ123 at Dec. 10, 2016
Project Management Maturity Model, Third Edition (Repost)

J. Kent Crawford, "Project Management Maturity Model, Third Edition"
English | 2014 | ISBN: 1482255448 | PDF | pages: 244 | 2.3 mb