Web Navigation: Designing the User Experience
Publisher: O'Reilly Media | ISBN: 1565923510 | edition 1998 | CHM | 272 pages | 10,4 mb
Navigation is one of the most important (and least understood) issues in Web site design. Why do so many people get lost on the Web? How can we create more user-centered environments? The answer is by crafting the user experience. This book explores navigation design in depth, covering usability engineering, interface design, lessons from "real life," and more. The first half of the book suggests goals and processes for developing workable navigation schemes. The second half focuses on designing by purpose, with chapters on entertainment, shopping, identity, learning, information, and community sites. Case studies of popular sites help show what works and what doesn't. Throughout the book, interviews with expert such as Clement Mok, Nathan Shedroff, and Jakob Nielsen provide valuable insights. The accompanying CD-ROM includs a tour of selected sites, a "netography," and trial versions of popular software tools.