The world's greatest bike race as seen from the air. "How beautiful France is, viewed from the air! France with its countryside and its cities. France with its magnificent monuments and its hidden treasures, its churches, and its old villages. The Tour de France was created in 1903 and popularised through the radio, but television without doubt was what gave it real prominence. Today, the spectacular scenery of the event is filmed using the latest camera technology, capturing the beauty of the surroundings in which the world s greatest bike race is set. In 1948 the first live outside broadcast took place, the arrival at the Parque des Princes filmed using simple fixed camera positions. Then cars were introduced, swiftly followed by mobile cameras and helicopters, which capture the wonderful pictures which we admire every July. Finally, the introduction of high definition in 2007 allowed superb quality pictures to be beamed around the world.