Robert Frank’s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book’s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student’s capacity to "think like an economist."
Business Law Today - Comprehensive Edition combines an engaging, reader-friendly style and exceptional visual appeal to immerse readers in the excitement of cutting-edge business law. In addition to a wide selection of intriguing new cases and thorough coverage of the latest developments in the field, this version of the book includes chapters on the legal environment and material for readers taking the CPA exam. The book also explicitly meets the AACSB curriculum requirements.