Jeff Thull, "Mastering the Complex Sale: How to Compete and Win When the Stakes are High!"
2010 | ISBN: 0470533110 | 271 pages | PDF | 2,2 MB
Praise for Mastering the Complex Sale
"Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives."
—Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin