How to Produce Successful Advertising: A Guide to Strategy, Planning and Targeting (Marketing in Action Series) by A D Farbey
English | Apr. 1, 2002 | ISBN: 0749436344 | 209 Pages | PDF | 1 MB
This comprehensive handbook takes you step-by-step through planning and implementing a successful advertising campaign. Fully updated, and including new material on advertising on the Internet, the book discusses every stage of this exciting, but often daunting process.