Innovative Marketing

Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015  eBooks & eLearning

Posted by Underaglassmoon at Oct. 5, 2016
Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015

Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015
Springer | Business & Management | Oct. 28 2016 | ISBN-10: 3319338633 | 764 pages | pdf | 9.7 mb

Editors: Kavoura, Androniki, Sakas, Damianos P., Tomaras, Petros (Eds.)
Presents cutting edge and rigorously developed papers on strategic issues in the science of innovation marketing
Focuses on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice
Contributions are written by scientists, researchers, and practitioners, with a special orientation in strategic marketing

Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights  eBooks & eLearning

Posted by Underaglassmoon at Oct. 14, 2016
Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights

Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights
Springer | Marketing | Nov. 08 2016 | ISBN-10: 9811018278 | 290 pages | pdf | 2.61 mb

Editors: Kubacki, Krzysztof, Rundle-Thiele, Sharyn (Eds.)
Brings together in one scholarly resource a range of formative research methods for social marketers
Discusses in depth the considerations involved with each method
Includes short case studies offering practical examples of the methods discussed

Marketing (repost)  eBooks & eLearning

Posted by andr1078 at Sept. 6, 2016
Marketing (repost)

Roger A. Kerin, Steven W. Hartley "Marketing"
Publisher: McGraw-Hill Education | English | 2016 | ISBN: 1259573540 | 768 pages | PDF | 132 MB

Marketing 13e utilises a unique innovative and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements.

Marketing  eBooks & eLearning

Posted by AlenMiler at Aug. 28, 2016
Marketing

Marketing by Roger A. Kerin
English | 12 Feb. 2016 | ISBN: 1259573540 | 719 Pages | PDF (True) | 132.09 MB

Marketing 13e utilises a unique innovative and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements.
The Art of Marketing: Innovative Strategies for Entrepreneurs, Startups and eCommerce

The Art of Marketing: Innovative Strategies for Entrepreneurs, Startups and eCommerce by Michael Chen
English | 2016 | ISBN: 1530571049 | 112 pages | EPUB + azw3 | 0,2 + 0,3 MB
Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative by Scott Brinker
English | Mar 14, 2016 | ISBN: 1119183170 | 288 Pages | AZW3/MOBI/EPUB/PDF (conv) | 11.02 MB

In many ways, modern marketing has more in common with the software profession than it does with classic marketing management.
The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency (repost)

Kotaro Sugiyama, Tim Andree, "The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency"
English | 2010 | ISBN: 0071748121 | 320 pages | PDF | 5,6 MB
The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency (repost)

Kotaro Sugiyama, Tim Andree, "The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency"
English | 2010 | ISBN: 0071748121 | 320 pages | PDF | 5,6 MB

One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy–and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.
Marketing for the Mental Health Professional: An Innovative Guide for Practitioners

Marketing for the Mental Health Professional: An Innovative Guide for Practitioners by David P. Diana
2010 | ISBN: 0470560916 | English | 208 pages | PDF | 13 MB
The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency (repost)

Kotaro Sugiyama, Tim Andree, "The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency"
English | 2010 | ISBN: 0071748121 | 320 pages | PDF | 5,6 MB

One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy–and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.