Global Marketing

Business Without Borders: A Strategic Guide to Global Marketing (Repost)  eBooks & eLearning

Posted by leonardo78 at Oct. 23, 2016
Business Without Borders: A Strategic Guide to Global Marketing (Repost)

Business Without Borders: A Strategic Guide to Global Marketing by Donald A. DePalma
Publisher: Wiley | 2002 | ISBN: 0471204692 | 288 pages | PDF | 2,7 MB

Before the Web, only giants such as Ford, McDonald’s, Volkswagen, and Sony had the resources and infrastructure to serve and market to a global community.

Global Marketing Strategy: An Executive Digest  eBooks & eLearning

Posted by AlenMiler at June 24, 2016
Global Marketing Strategy: An Executive Digest

Global Marketing Strategy: An Executive Digest (Management for Professionals) by Bodo B. Schlegelmilch
English | 20 Mar. 2016 | ISBN: 3319262777 | 280 Pages | PDF (True) | 4.72 MB

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs.

Global Marketing (7th edition) (Repost)  eBooks & eLearning

Posted by bookwyrm at June 19, 2016
Global Marketing (7th edition) (Repost)

Global Marketing (7th edition) By Warren J. Keegan, Mark Green
2013 | 592 Pages | ISBN: 0132719150 | PDF | 20 MB
Global Marketing: Practical Insights and International Analysis

Global Marketing: Practical Insights and International Analysis by Carlyle Farrell
English | Oct. 7, 2015 | ISBN: 1446252647, 1446252639 | 360 Pages | AZW3/MOBI/EPUB/PDF (conv) | 41.49 MB

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America.
Global Marketing: A Decision-Oriented Approach (4th Edition) (repost)

Global Marketing: A Decision-Oriented Approach (4th Edition) by Svend Hollensen
English | ISBN: 0273706780 | 2007 | PDF | 752 pages | 15,7 mb
Beyond Hofstede: Culture Frameworks for Global Marketing and Management

Beyond Hofstede: Culture Frameworks for Global Marketing and Management by Cheryl Nakata
English | Aug. 15, 2009 | ISBN: 023020239X | 304 Pages | PDF | 1 MB

Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevance in light of culture’s increasing complexity due to globalization has been questioned. In this book, alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

Global Marketing Management  

Posted by AlenMiler at June 7, 2015
Global Marketing Management

Global Marketing Management by Steve Carter
English | May 23, 2012 | ISBN: 0199609705 | 608 Pages | PDF/AZW4 | 9.99 MB/14.35 MB

Featuring a perfect balance of theoretical and practical examples, Global Marketing Management, Third Edition, shows students how organizations navigate through today's rapidly changing and challenging global trading environment.

Global Marketing  

Posted by AlenMiler at June 7, 2015
Global Marketing

Global Marketing, Global Edition by Warren J. Keegan
English | May 1, 2014 | ISBN: 1292017384 | 608 Pages | PDF/AZW4 | 44 MB/49.26 MB

For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.

Global Marketing  

Posted by AlenMiler at June 7, 2015
Global Marketing

Global Marketing (6th Edition) by Svend Hollensen
English | Dec 28, 2013 | ISBN: 027377316X | 840 Pages | PDF/AZW4 | 24.01 MB/29.37 MB

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries.

Essentials of Global Marketing  

Posted by AlenMiler at June 7, 2015
Essentials of Global Marketing

Essentials of Global Marketing by Svend Hollensen
English | Dec 4, 2012 | ISBN: 0273756540 | 524 Pages | PDF/AZW4 | 118.76 MB/122.67 MB

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.