The Big Idea by Steven D. Strauss
Kaplan Business; 1st edition | December 14, 2001 | English | ISBN: 0793148375 | 241 pages | PDF | 13 MB
Innovate, and Grow Rich! What does it really take to create an amazing, ultimately market dominating product? Attorney and business writer Steven Strauss goes behind the scenes to find out.
Strauss believes that the best way to learn and understand what it takes to innovate is by looking at people who have done it. In The Big Idea: How Business Innovators Get Great Ideas to Market, Strauss tells the real life stories of 30 different products that were truly unique, started as an idea in someone's head, and went on to become household names.